Version one

Hooks

Generate two or three different openings for the same video so you can test which one holds attention.

What it is

The first second decides whether someone stays. Most tools treat the opening as the start of a script. Version one treats the hook as its own scene type — written and designed to earn the watch before the rest of the video begins.

You can generate multiple openings for the same video. Same message underneath, different starts on top. That lets you test what holds attention without rebuilding the whole piece.

Hooks are paced for silent scroll and sound-on. Text hierarchy, motion and timing are set so the first claim is readable on a phone, clear of platform buttons, and timed to the voiceover if there is one.

Dedicated hook scene type, not a bolted-on intro
Two or three variants per video for testing
Readable on silent scroll and with sound
Placed clear of platform UI overlays

How it fits in the chain

Version one is not a timeline editor. This scene type is one step in a describe → plan → review flow.

01
You give Fylmkit notes or a brief. It writes openings against your brand voice and banned phrases.
02
Each variant is a real scene in the plan — not a title card pasted on the first frame.
03
You pick the hook that works, keep the rest of the video, and export.

Examples

Patterns this scene type is built to cover — not stock templates with your logo slapped on.

Pattern interrupt

A sharp claim or unexpected line that stops the scroll before the product appears.

Outcome first

Lead with the result the viewer wants, then earn the explanation in the next scenes.

Question hook

A short question in your voice that the rest of the video answers cleanly.

Best for

Reels, TikTok and Shorts where retention decides reach
Teams who want to A/B openings without re-editing
Brands that already know their offer and need the first line to land

Back to version one Join waitlist

More scene types

Other parts of short-form version one.

Get early access

Fylmkit is coming soon — an AI video tool for your brand, products, and marketing. Join the waitlist for early access, founding member pricing, and a say in what gets built first.